Our Story

Since 1983, we have been committed to crafting high-quality, 100% made-in-Brazil activewear that blends comfort, durability, and bold Brazilian style. Our philosophy has always been to deliver premium products with the perfect balance of performance and fashion—designed to move with you, built to last, and made to stand out.

As a small, privately owned brand, we take pride in ethical production and meticulous craftsmanship, ensuring that every piece meets our high standards without the excessive markups of major brands. This means you get top-tier fabrics, innovative designs, and superior attention to detail at a fair and accessible price.

With our growing presence in the Asian market, we have dedicated ourselves to understanding and adapting to the unique body shapes and preferences of Asian women. Our Brasil Sul Asia Collection introduces the Asia Fit, specially designed to flatter and support different proportions, such as a smaller waist-to-hip ratio, shorter inseam, and slimmer calves. By making thoughtful adjustments—like a narrower waistband, additional hip contouring, and a perfect second-skin fit—we ensure that our activewear not only looks great but feels tailor-made for the Asian silhouette.

We are more than just an activewear brand—we are a movement that celebrates body confidence, performance, and the vibrant spirit of Brazil. Whether you’re working out or embracing an active lifestyle, Brasil Sul is here to provide the perfect fit, no matter where in the world you are.